Are you achieving your strategic business goals? Beyond the yearly and quarterly numbers, is there a course charted? Where is the business trying to get to in the long-term? Are there markets you think your firm should compete, and win, in? What would be required to win? What resources (skills, assets, finance, relationships, technical competence, facilities) are required in order to win? I take a fact-based approach toward analyzing and assessing the broad picture and formulating objective recommendations not colored by the desire to sell implementation services later.

Example of services include:

•    Market growth strategy
•    Business plan development
•    Technology evaluation
•    Organization design
•    Post-merger integration

Many firms are so focused on getting marketing executions out the door that marketing processes, operations and systems are just not a priority. This leads to inconsistency in execution and wasted effort. Do you need to improve the way your company delivers marketing? We will help you define and implement operational discipline throughout your organization, resulting in increased marketing ROI.

Example of services include:

•    Strategic marketing planning, investment, and budgeting
•    Competency assessment and modeling
•    Marketing measurement and metrics
•    Organization assessment and recommendations
•    Global, regional, and local marketing operations development
•    Marketing technology assessment and recommendations
•    Agency evaluation, selection and compensation
•    Agency scorecard development
•    Establishment and running of program management office
•    Marketing ROI

Everyone has a web site, but do you have a strategy for your online efforts? Do you know where you are going, why, and what you are getting (or not) from your Internet investment? If not, you need a partner to help you determine where to go, which investments to make, what capabilities are needed, and what returns to realize to guide your firm’s interactive and Internet related efforts.

Example of services include:

•    Internet / Online strategy development – B2C, B2B, and all combinations thereof
•    Internet strategy roadmap development
•    Global website strategy and implementation
•    Interactive agency selection
•    Agency evaluation, compensation and incentive plan establishment
•    Digital CRM (customer relationship program) and Loyalty strategy
•    Global website assessment
•    Organization assessment – structure, process, people, technology
•    Voice of the consumer/customer - “insight” research studies
•    Industry digital “best practices” studies
•    Ongoing retainer based digital advisory services

Marketing's primary goal is to create or increase demand for whatever is offered. New digital platforms and changing media consumption patterns have fundamentally changed the way customers learn about, engage with, and make decisions about products and services. There has probably never been a more challenging time to drive demand. Are you happy with the results you are getting in this new environment? If not, you need a partner who has experience driving online marketing for global brands.

Example of services include:

•    Online product or service launches
•    Online promotions and campaign development
•    New media executions
•    Interactive media mix modeling
•    ECommerce marketing and promotions
•    Online customer self service
•    Partner extranets
•    Global website redesign
•    Global website development
•    Interactive agency selection and management
•    Development of Loyalty campaigns
•    CRM campaigns
•    Relationship marketing

Not every opportunity requires a project. Based on my own experiences, sometimes what is needed to move an effort forward is to inject a bit of catalyst into a situation. We can offer a range of executive services to fit your needs.

•    Executive briefs and pitches to executive management to gain buy-in and funding
•    On-site workshops
•    Thought leadership / ‘white paper’ development
•    Speaking engagements
•    Panel participation
•    Seminars on various interactive media topics
•    Executive secondment / “fill in”
•    Ongoing retainer based advisory services