E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.

However, the term is usually used to refer to:

Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business

Sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately.

Adding advertisements to e-mails sent by other companies to their customers.

Sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO).

Email marketing is a fast, inexpensive and innovative way to communicate with your clients and prospects. We enable you to easily perform your own permission-based email marketing with a solution that requires no software purchases, technical knowledge or hardware investments.

Visit our email marketing site EmailMarketingBlasts.net and start your Free Trial. Fully evaluate all of our features for 30 days with no obligation and no credit card required.